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Beauty commercial · Concept project · 2026

Quiete

The commercial for a serum you can't buy, because it doesn't exist. I invented it on purpose and shot its own film: the woman who formulated it comes back to take it. All built single-handedly in AI.

No set · no crew · no real face

She doesn't steal it. She takes it back: it's hers.

58

Seconds

0

Real models

0

Crew on set

0

Physical sets

1

Director

The commercial

The concept

She doesn't steal it,
she takes it back

Almost every anti-aging ad sells fear: wrinkles, the passing years, time as the enemy. Quiete does the opposite. It doesn't warn you: it makes you want.

And there's a twist: the protagonist isn't the customer, she's the author. She formulated that serum. Now it's locked in a display case, precious and out of reach, and she breaks in to take it back: a bar, a grid of lasers, the cut glass, the escape through the alleys.

It's not a theft, it's taking back what's hers. Quiete is a neurocosmetic anti-aging serum: the science is there, but in the film it stays a final detail. At the center is the desire to have exactly that one.

“She didn't steal it.
She created it.”

How it was born

What if she weren't
the customer?

Beauty ads always show the woman as the one who buys the product. Here I flipped the question: what if the woman were the one who created it?

That's where the story came from. She formulated Quiete. The serum ended up locked in a display case, precious and far away, and she goes to take it back one piece at a time: the bar, the lasers, the cut glass, the alleys.

The heist-film register came on its own: it's the way to say, without explaining it, how much that bottle is worth. And a concept product gave me the freedom to go all the way.

Stills

In story order

A bar, a woman, a plan — ● A bar, a woman, a plan

The heist, through the lasers — ● The heist, through the lasers

She takes back what she created — ● She takes back what she created

The alleys, out of breath — ● The alleys, out of breath

The directing choice

The anti-aging of fear

The usual route: show the wrinkles, evoke the years, sell the worry. It works, but it leaves you feeling you fall short.

The anti-aging of desire

Quiete chooses the opposite: it treats it like a rare, coveted object and builds it a heist film. It doesn't make you feel old. It makes you want that bottle.

No demonstration, no ingredient overlaid on screen. Only tension, glamour and speed: in the end you're not left with the science of the serum, you're left with the craving to own it.

The pipeline

The tool executes. The decisions stay with the director.

01 ComfyUI Face and product coherent, with custom models

02 Video generation The scenes

03 Voice and music Original

04 Editing Rhythm and sound design

A protagonist and a bottle locked as a fixed reference: the same face, the same product in every scene. Bar, display case, grid of lasers, night alleys, all built without a set or a crew. I directed every shot like a small genre film and discarded a great deal: no releases to sign, no shoot, no major-studio budget.

Desire,
not fear.

An anti-aging product doesn't have to scare you with the years. It can simply make you want something enough to chase it. Even when the product, the studio and the set don't exist.

The project

Quiete is a concept product: a serum invented on purpose. A product that's mine and imaginary leaves me free to dare - here, a whole heist film - with no releases to sign, no claims to get approved, no brand to respect.

It's a sample of the work I bring to real brands: the same approach, on your real product, from concept to a commercial ready to air.

Credits

Directed by: Erika Taranto
Product: Neurocosmetic anti-aging serum (concept)
Format: Beauty commercial
Year: 2026

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