Five brands that do not exist. Five worlds that feel real.
Selling summer, not the cream
Nobody buys a sunscreen for its UV filters: they buy it for the summer it promises. The ad sells exactly that feeling: the sea, Hawaii, the scent of monoi. And it lets the product be just its vehicle.
The idea came from a true fact: monoi is still made the way it was centuries ago, tiare flowers left to macerate in coconut oil, following Polynesian tradition. A product that is already a vacation in a bottle.
The packaging closes the story: a straw tiki umbrella on the bottle, straight from a real beach.
The sea called.
Your skin answered.
Monoi glow, full protection.
BEAUTYBRAND. Meet your summer in a bottle.
A cloud you can bite
PUFFY is a marshmallow brand with a kawaii soul: little smiling marshmallow characters on the pack, and the promise all in the tagline: "Soft Little Happy Bites".
The idea came from a crossing: the marshmallow is the most kawaii snack there is, and K-pop is the culture that took that aesthetic global. So the ad became a UGC video, all played on the character: a male model styled like a K-pop idol tastes a marshmallow, smiles and drops the line: "Jinjja? It's like biting a tiny cloud." Jinjja is Korean for "really?!": a tiny, precise hook for anyone who lives on K-content.
No claims, no superlatives: a cute character, a cute product and a spontaneous reaction.
Jinjja? It's like biting a tiny cloud.
The anti-fast-food
The positioning is openly anti-fast-food: not speed, but a short supply chain. Vegetables picked in the morning, meat from local farmers, not from intensive farming. Truly tasty, not "a tasteless salad".
The idea came from the line, before any image: "Not fast. Just fresh." Two words that flip fast food without naming it. From there the scene wrote itself: if the message is freshness, the burger opens into suspended layers, shows the fresh ingredients one by one, then closes again.
Below the burger, the second line: "Picked this morning. Raised next door." Two lines and the positioning says it all.
Not fast. Just fresh.
Picked this morning. Raised next door.
The fit check is the ad
A fashion-influencer outfit (oversized pinstripe blazer, matching mini skirt, loafers and a mini bag) presented the way a creator would present it, not the way an ad would.
The idea came from an observation: AI UGC ads outsell traditional commercials precisely because they do not look like ads. So here the ad becomes the content: a fit check shot selfie-style in a bedroom, in the slang of someone who truly lives in that world.
Gen Z slang is not decoration: it is the language of that world. If the audience talks like this, the advertising that works talks like this.
Okay but... this outfit? I'm literally obsessed.
It's giving main character energy.
She doesn't steal it, she takes it back
Most anti-aging ads sell fear: wrinkles, time passing. Quiete does the opposite, it sells desire: a precious serum locked in a glass case, and the woman who formulated it coming back to take it.
The idea came from flipping the point of view: the protagonist is not the customer, she is the maker of the serum. From there the heist-film tone came by itself: the bar, the lasers, the alleys, to say without explaining how much that bottle is worth.
58 seconds, zero sets, zero crew. The most cinematic piece of the collection.
She didn't steal it.
She created it.
Five concept brands invented from scratch, with no client and no brief, to prove one thing only: how many different styles a single person can produce with AI.
All five commercials are produced in AI by one person: concept, generation, editing and post. The brands are fictional, the method is the one used on real work.
- Directed by
- Erika Taranto
- Type
- Spec ads, concept brands
- Format
- 5 ads (4 vertical, 1 film 16:9)
- Year
- 2026